B Free Intimate Apparel is an Australian lingerie design company based in Melbourne. We provide seamless, high-quality shapewear and women's underwear to customers all over the world.

At B Free, our design philosophy is to create items that meet your needs. Our products are based purely on what real women want - flattering, comfortable pieces that are essential in any wardrobe. We achieve this through extensive wear trials and listening closely to the feedback of our customers.

Personal comfort is our goal with everything we make at B Free. We’ve designed each of our pieces to flatter a variety of body shapes. While we provide timeless basics, we also design them to suit current fashion trends.

Soft, luxurious and easy to wear, every piece we create is made with innovative, seamless design technology. We use only the highest quality materials, ensuring we provide the ultimate in comfort for the wearer.

We know that shopping online can sometimes be difficult, especially when it comes to knowing what size you should order and which piece is going to suit you best. That’s why we have trained customer service representatives available over the phone and via our live chat feature. To get detailed personal assistance with your online browsing, call us on 1800 341 88 or use our live chat box in the bottom right hand corner.

Our team at B Free is all about making things that you, our customer will love. If you have something unique that you need made, we’d be happy to help. Visit our contact page and let us know your ideas.