Our Philosophy

B Free Intimate Apparel is an Australian lingerie design company based in Melbourne. We provide seamless, high quality undergarments to women from all over the world.

At B Free, our design philosophy is to create items that meet women’s needs. Our products are based purely on what real women want - flattering, comfortable pieces that are essential in any wardrobe. We achieve this through extensive wear trials and listening closely to the feedback of our customers.

Personal comfort is our goal with everything we make at B Free. We’ve designed each of our pieces to flatter a variety of body shapes. Our shapewear products and women's underwear and highly sought after and stocked by most retailers. While we provide timeless basics, we also design them to suit current fashion trends.

Soft, luxurious and easy to wear, every piece we create is made with innovative, seamless design technology. We use only the highest quality materials, ensuring we provide the ultimate in comfort for the wearer.

Our team at B Free is all about making things that you, our customer will love. If you have something unique that you need made, we’d be happy to help. Visit our contact page and let us know your ideas.