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Our Philosophy

B Free Intimate Apparel is an Australian lingerie design company based in Melbourne. Our design philosophy is to create items that meet your needs. Our products are based purely on what real women want - flattering, comfortable pieces that are essential in any wardrobe. We achieve this through extensive wear trials and listening closely to the feedback of our customers. 

Suitable for all shapes and sizes

Here at B-Free, we have a variety of bras to suit every style and need. This includes shapewear, stick on bras, comfortable travel bras, nursing bras & maternity bras. We have designed each of our pieces to flatter a variety of body shapes. While we provide timeless basics, we also design them to suit current fashion trends.

Quality women's underwear

Our women's underwear compliments our speciality bras perfectly. Made from premium quality fibre, B-Free underwear provides the ultimate in comfort as well as being invisible underneath clothing. Our range includes underwear styles such as; bikini briefs, g strings, boyshorts or plus-size underwear.

Shopping online

We understand online shopping can be overwhelming at times, and this is why our trained team is always available to find the best fit for you. To get detailed personal assistance with your online browsing, call us on 1800 341 88 or use our live chat box in the bottom right-hand corner. You can also email us support@bfreeaus.zendesk.com.

B Free is all about making things that you, our customers will love. If you have something unique that you need to be made, we would be happy to help. Visit our contact page and let us know your ideas.

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