Our Most-Loved Styles
14,000+ Five Star Reviews
Loved across every stage of life. Trusted worldwide.
Australian Owned Since 2009
Proudly designed in Australia for 17+ years.
Fast Shipping Australia-Wide
Same-day delivery available in Melbourne.
Bra Sizes: Band 8-30 Cup A-H
From petite to plus. Wardrobe solutions for every shape and every occasion.
Shop With Confidence
30-day exchanges or store credit. Add unlimited free returns at checkout.
Talk to a Fitting Specialist
Live chat, phone 03 8007 3535 or email. Weekdays, AEST.
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What Our Customers Say
Real women. Real comfort.
Our Founder
Coming home after a long day with a wire bra digging into my skin - I knew there had to be a better way.
In 2009, Paris-trained designer and mother of four Elle Carmeli turned that frustration into B Free. Seventeen years later, hundreds of thousands of women agree she was right.
Read Our Story- Elle Carmeli, Founder and Director