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Our Philosophy

B Free Intimate Apparel is an Australian lingerie company based in Melbourne. Our design philosophy is to create comfortable, quality intimates that meet the needs of real women. Our products are based on what women truly want - flattering, comfortable pieces that are essential in any wardrobe. We achieve this by investing in creating the perfect basics based on customer feedback and through extensive trials on women of all body types. 

 

Suitable for all shapes and sizes
At B Free, we have a large variety of essential intimates to suit every style and need. Our supportive wire free bras collection covers travelnursing brasmaternity brassportlarge busts and post surgery  We provide seamless maximum control shapewear to cover sizes 6-24. Our quality underwear include styles such as: high cutsbikini briefsg-stringsboy shortsinvisibles and plus size underwear  B Free's versatile range also includes layering essentials, camisolestank tops, bodysuits and slips. Our timeless basics will never go out of fashion.

 

Our collection is made from premium quality yarns on Italian seamless machinery for a luxuriously smooth finish. Our unique fabrics have extraordinary flexibility and bounce to maximise comfort and support, with easy fit sizing. Choose from ultra soft microfibre, bamboo and cotton rich fabrics. 

 

We understand women
B Free responds to women’s needs, whether this be comfort, support, flattering basics or fashion solutions. We provide an extensive range of accessories and intimates that respond to problems like: visible panty lines, protruding nipples, backless outfits and tight bra bands. Discover our range that comprises bra extendersstick on braspush up brasbutt padship padswaist cinchersadhesive thongsladder resistant hosiery and more! 

 

Shopping Online
B Free is all about making quality lingerie that our customers will love. If you have any feedback, questions or would like to book a personalised fitting at our Melbourne studio, we would love to hear from you. We understand that online shopping can be overwhelming at times. That is why our trained team is available to help find the best style and fit for you. 

 

For a custom consultation call us on 03 9882 0471 or use our live chat box in the bottom right corner Monday to Friday 9am-5pm AEDT. You can also email us at support@bfreeaus.zendesk.com

 

 

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