About Us

B Free Intimate Apparel is an Australian brand, providing top quality seamless and wire free lingerie for women.

Our head office is based in Camberwell in the state of Victoria, Australia. Our brand was established in 2009 by Yael Carmeli. Read Yael’s story of how she was inspired to create BFree Intimate here.
Our unique lingerie pieces are developed based on customer feedback and reviews of women of all ages. We conduct wear trials regularly to be constantly improving and innovating our products. We have developed a classic and elegant style, never compromising on long-lasting quality and exceptional comfort. We offer premium versions of the basic intimates that every woman owns.
Our full range is displayed on our website, with easy returns and quick delivery. Please click to read our return policy here.
You can also click here to find about our stockists.